Many churches are cutting back on their radio broadcasting time to tap into endless opportunities the Internet offers.
Churches seeking to expand their reach are taking advantage of what they already have an abundance of--content. Sermons and other teachings and presentations can be recorded and posted to a church’s website. Web tools and sites are making it easier for ministries to manage their materials at a fraction of what it would cost for a radio broadcast. The Internet allows even small ministries to reach international audiences.
According to a Pew Internet & American Life Project survey, 19% of all Internet users say they have downloaded a podcast so they can listen to it or view it later. This is up from 12% in August 2006, while 17% said they downloaded a podcast in a typical day.
Many churches expect those numbers only to increase as more people use broadband Internet, download more mp3s and buy mobile devices with increased online capabilities.
Some ministries that are already posting audio online are planning to expand to stay on par with technology trends. Nearly 6.9 million iPhones were sold during the last financial quarter, compared to 1.1 million just a year ago, which has more ministries targeting mobile technology.
(HT Leadership Network Advance)
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